Completed procedures
Our portfolio is organised by outcome, not by creative showcase. Every case documents the starting confusion, the procedure applied and the clear result achieved. These represent a selection of engagements across advertising, public relations, brand strategy and digital marketing delivered for clients in the United Kingdom and internationally.
Advertising
Brand Strategy
Completed
National Retail Brand Repositioning
A mid-size retail chain operating across three UK regions faced declining foot traffic and inconsistent brand messaging. Each region ran independent campaigns with different visual identities, tone of voice and promotional strategies. Customer research revealed 62% of respondents could not articulate what the brand stood for.
Unclear situation
Fragmented regional messaging with no unified brand position and declining customer recognition across all markets.
Action method
Full brand strategy procedure followed by integrated advertising campaign across print, digital and in-store channels with unified messaging panels.
Clear outcome
34% increase in brand recall within one quarter. Unified visual identity deployed across all 47 locations. Regional campaigns aligned to single national strategy framework.
Public Relations
Corporate Communications
Completed
Technology Startup Launch PR
A B2B software startup preparing for market launch had zero media presence and no established narrative. Previous attempts at self-managed PR had resulted in two low-quality mentions in irrelevant publications. The founding team lacked media training and had no structured outreach procedure.
Unclear situation
No media visibility, undefined public narrative and no structured approach to earned media at a critical launch window.
Action method
Structured PR procedure including narrative development, spokesperson training, targeted media list building and sequenced outreach across trade and national technology publications.
Clear outcome
28 earned media placements in target publications within six weeks of launch. Featured coverage in three tier-one technology outlets. 340% increase in inbound demo requests attributed to PR coverage.
Digital Marketing
Social Media
Completed
E-commerce Social Growth & Conversion
An established e-commerce brand was spending £45,000 monthly across social platforms with no unified strategy. Each platform operated independently with different creative, targeting and measurement approaches. Return on ad spend had declined from 3.2x to 1.1x over eighteen months despite increasing budget.
Unclear situation
Scattered social media presence with declining ROAS, inconsistent creative and no cross-platform conversion tracking.
Action method
Digital marketing procedure including channel audit, unified content strategy, creative panel development, conversion path mapping and sequenced campaign deployment with A/B testing protocols.
Clear outcome
ROAS improved from 1.1x to 2.8x within four months. Unified creative system deployed across Meta, TikTok and Pinterest. Cost per acquisition reduced by 41% while maintaining revenue volume.
Corporate Communications
Reputation Management
Completed
Financial Services Reputation Recovery
A regional financial services firm faced significant reputation damage following regulatory scrutiny. Media coverage was predominantly negative, stakeholder confidence was eroding and internal communications were fragmented. The firm had no crisis communication protocol and leadership was unprepared for media engagement.
Unclear situation
Damaged public perception, no crisis communication framework and declining stakeholder confidence across investors, clients and employees.
Action method
Corporate communications procedure including stakeholder mapping, transparent narrative development, media engagement training, sequenced positive action announcements and ongoing sentiment monitoring.
Clear outcome
Media sentiment shifted from 78% negative to 54% neutral-positive within five months. Stakeholder confidence survey scores recovered by 29 points. Documented crisis communication protocol established for ongoing preparedness.
Brand Strategy
Market Research
Completed
Professional Services Brand Architecture
A multi-practice professional services firm had grown through acquisition but lacked unified brand identity. Each acquired practice retained its own name, visual identity and client communication style. Prospective clients were confused about the firm's full capability range and market positioning was undefined against larger competitors.
Unclear situation
Post-acquisition brand fragmentation with no unified identity, confused market positioning and inconsistent client-facing materials across five practice areas.
Action method
Brand strategy procedure including stakeholder interviews, competitive analysis, audience segmentation, brand architecture design and phased identity rollout plan across all practice areas.
Clear outcome
Unified brand architecture deployed across all practices within six months. New business enquiries increased 22%. Client perception survey showed 67% improvement in brand clarity recognition. Single visual identity system with practice-specific sub-brands.
